In early 2018, I began collaborating with the editorial and art teams of Charleston magazine to create a concept that would bring vetted print pieces from the magazine to life through various digital platforms, in a way that allowed for far greater interactivity and potential for sharing than our standard features. The goal was to showcase and emphasize the content so that it not only felt like a stand-alone offering worthy of it’s own space, but also to create customizable sponsorships with high-engagement opportunities for ad clients. The result is an ongoing series of digital microsites.
As Digital Strategy Manager, I’ll conceptualize big (and little) ideas and work with executive officers, creative department heads and clients to get approval on concepts. Create marketing and outreach strategies to support sales staff. Manage staff and resources to ensure deadlines and SLAs are met within project scope. And oversee execution to conduct ongoing analysis and produce meaningful and verifiable reports.
A is for Amaro, B is for Bloody Mary – Cocktails A-Z
Charleston’s own Ranky Tanky returns home to celebrate the music of the Lowcountry – Gullah Revival
Where to play, swim, eat ad cool off from downtown to the beaches – Summer Guide
Your ultimate guide to Charleston’s beloved bivalve – Lowcountry Oyster Guide
A splurge-worthy extravagance, a unique experience, or perhaps something exceptionally comforting – Lowcountry Luxuries