Personal Larry:
Hi, I’m Larry. I explore and create. Nice to meet you.
I bring more than 16 years of marketing experience to the table and currently lead a team of digital marketing professionals to create meaningful impact for clients across their digital landscapes (e.g., paid media, retail media, online retail, website, and social channels).
Through collaboration across departments and using data analytics to drive strategy, I focus on creating client wins by harnessing and highlighting unique brand propositions and by effectively positioning them to engage a target audience.
I began my career as a developer and content manager and eventually working up to producing and promoting content across the Asheville (NC) and Charleston (SC) tourism and lifestyle sector, where I gained critical experience through brands such as Asheville.com and Charleston Magazine – a path that would eventually lead me to Greensboro (NC) to pursue a more focused role in digital marketing.
I enjoy disc golfing, bike riding, being a food-nerd with my wife, and playing fetch with my two labs – Appa & Burnie. On the weekends, you can find me camping outdoors or playing video games indoors.
I’d love learn more about you too, so contact me!