At Sales Factory, I’ve had the opportunity to work with GE Sealants, a well-known and highly recognizable brand in the home improvement and construction industry. My initial focus was on managing their Amazon account, where I worked to enhance their presence and drive sales. Over time, I transitioned to overseeing their paid media strategy, where I’ve been able to leverage data-driven insights to optimize campaigns and further elevate the brand’s reach. It’s been a rewarding experience contributing to the success of such an established brand.