EDUCATION

WAKE FOREST UNIVERSITY Winston-Salem, NC

Digital Marketing Certificate for Professionals

UNIVERSITY OF NORTH CAROLINA ASHEVILLE Asheville, NC

Bachelor of Multimedia Arts & Science

WORK EXPERIENCE

SALES FACTORY Greensboro, NC

Digital Marketing Director 2023 – Present

  • Lead a team of digital marketing professionals to drive impactful results across paid media, retail media, and e-commerce channels.
  • Develop and implement data-driven marketing strategies to enhance brand visibility, optimize conversions, and maximize ROAS.
  • Oversee multi-channel advertising campaigns, leveraging platforms such as Google Ads, Amazon Advertising, Meta, Reddit, TikTok, and Programmatic Providers.
  • Utilize analytics and performance metrics to refine strategies and improve customer acquisition and retention.

E-commerce Supervisor 2021 – 2023

  • Optimized and managed e-commerce marketing initiatives, ensuring alignment with overall business objectives and revenue goals.
  • Led digital advertising efforts, focusing on paid media strategy, budget allocation, and performance optimization.
  • Collaborated with cross-functional teams to enhance the customer journey, improve conversion rates, and drive online sales.

E-commerce Manager 2020 – 2021

  • Spearheaded e-commerce strategy, managing digital marketing campaigns across key online marketplaces and direct-to-consumer platforms.
  • Developed and executed paid media strategies to scale e-commerce growth, utilizing PPC, display, and social advertising.
  • Conducted competitive analysis and A/B testing to optimize ad creatives, audience targeting, and bidding strategies.

GULFSTREAM COMMUNICATIONS Asheville, NC

Digital Strategy Manager 2018 – 2020

  • Directed digital marketing strategy across all Gulfstream Communications brands, driving audience growth, engagement, and revenue.
  • Oversaw paid media initiatives, programmatic advertising, SEO, and content distribution strategies across multiple publications.
  • Developed and executed monetization strategies, optimizing advertising placements and digital sponsorships.

Production Manager 2016 – 2018

  • Managed production workflows for WNC Magazine, ensuring seamless coordination between editorial, design, and marketing teams.
  • Supervised vendor relationships, production schedules, and budget allocations.

Digital Content Strategist 2014 – 2016

  • Provided content strategy and digital marketing consulting for company assets Ashvegas and Asheville Grit.
  • Developed digital advertising campaigns and cross-promotional strategies to increase brand visibility and engagement.
  • Collaborated with the in-house web team to execute marketing initiatives and optimize content performance.

1SYNAPSE   Asheville, NC

Systems Analyst 2013 – 2014

  • Managed and developed web-based projects, optimizing system performance and usability.
  • Provided IT solutions for a diverse client base, supporting network infrastructure and digital transformation initiatives.

FREELANCE WEB DEVELOPMENT Asheville, NC

Self Employed 2011 – 2013

  • Design, develop, and maintain websites using coding languages like HTML, CSS, JavaScript, on platforms including WordPress, Drupal & Shopify.
  • Work directly with clients to understand their needs, provide technical solutions, and ensure the website is functional, responsive, and meeting client expectations.

ASHEVILLE.COM Asheville, NC

Web Content Manager 2009 – 2011

  • Oversaw daily content management and digital marketing efforts, ensuring engagement across online platforms.
  • Managed client and sponsor relationships, optimizing promotional campaigns and advertising placements.

ACTIVITIES

GUEST LECTURER

  • Multi-appearance guest lecturer at Wake Forest University, NC State University & Appalachian State University, on topics including: digital marketing, data analysis & consumer sentiment.

BREAKTHROUGH T1D (JDRF) FUNDRAISER

  • Organized and led a committee to bring awareness and raise funds for Breakthrough T1D.
  • The culmination of these efforts resulted in a 100-mile bike ride fundraiser, which I have completed twice.

ADDITIONAL

Skills: Leadership, Project & Team Management, Digital Proficiency, Paid Media Planning, Data Analytics, Budget Planning, Client Relations, Public Speaking, Communication & Adaptability Technical Skill: Google Marketing Platform, Amazon Ads, Amazon DSP, Walmart Connect, Meta Ads, TikTok Ads, Reddit Ads, LinkedIn Ads, Pacvue, Teikametrics, Jungle Scout, Helium 10, Orange Apron Media, Lowe’s Media Network, StackAdapt, BigHappy, GumGum, Adobe Creative Cloud, Hubspot, WordPress, Shopify, Microsoft 365 & Google Workspace.